This poster is about focus—on cutting through the noise and creating what truly matters. It reflects one of the hardest lessons in Use Design to Design Change: that great design, like great ideas, comes from knowing what to leave behind.

Each poster in this collection distills a key theme from Use Design to Design Change by James Hurst—an ongoing reflection on how design shapes brands, culture, and the world. The book is available at www.rogue.school.

These Premium Matte Paper Posters (60x90 cm / 24x36″) are designed to fit the IKEA RÖDALM Frame, black, 24x36″ for a clean and modern presentation.

• Paper Finishing: Matte, smooth, non-reflective surface.
• Paper Weight: 200 gsm (80 lb), thickness: 0.26 mm (10.3 mils).
• Sustainable Paper: FSC-certified or equivalent for sustainability.

These posters are printed on demand, with no minimum order, so you can curate your own selection.

IKEA RÖDALM frame link: View on IKEA